Text ads, the simplest version of the online ads TrustedPubs offer. They can be targeted by keywords, geo locations, devices, time and date scheduling. Goals (conversion tracking) as well as GA goals take part in bid optimization model.

Native Ads are cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong. There following formats are available: In-feed untis, paid search units, promoted listings.

In contrast to a pop-up ad, which appears over (on top of) the browser window, a pop-under is less obtrusive as it hides behind other windows. This form of advertising is mostly acceptable by all advertisers, publishers and users as they are less intrusive and do not interrupt the user immediately nor take the user away from the publisher site. It gives advertisers a great opportunity to brand their product as well as giving the users sufficient product information.

Mobile text and image ads are similar to text and image ads that you'd see on a desktop computer, but they can link either to a mobile website or to an app. Destination URL may be sustitute by phone number (Tap to Call button). A wide range of targeting and conversion tracking is available either for moble or for desktop ads.